Learning with you – Rediseño de identidad visual

Ale needed to improve the visual identity of its Learning with you brand, a digital community that provides solutions through education, employability and talent management. I met with her for the briefing and to clarify the concept and values. Ale also wanted to convey the idea of ​​online accompaniment and that everything be related to his personal, friendly and playful brand. I started sketching ideas and designing moodboards, I also proposed a color palette and fonts that are related to the defined concept. At first, I felt a bit of a mess between so many loose strokes, until I managed to synthesize it more and everything started to fit together. After more feedback meetings, Ale discovered the design, so I put together a manual of graphic guidelines so that she herself can apply the visual identity of her brand correctly. In addition, I gave him a tutorial in Figma.

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