Hello!
I’m Luz, a Peruvian graphic designer and illustrator based in the Netherlands. With 10 years of experience specializing in branding and illustration, I bring ideas to life through visual storytelling, using a mix of magic powders, lots of coffee, and the latest creative trends.
My journey involves inspiring a creative community by sharing my design experiences, growing a strong social media presence, and collaborating with brands to create authentic content.
Master in Design Management
Palermo University, Argentina (2021 - 2023)
Advanced Program in Digital Marketing
EADA Business School, Spain (2019)
Bachelor’s Degree in Arts, Major in Graphic Design
Pontifical Catholic University of Peru (2011 - 2017)


Trusted by
Adobe, American Express, D'onofrio, Nestlé, Canbo, Interbank, Belcorp, Intercorp, Wix Studio, Logitech, Coderhouse, Government of Peru, Pacasmayo, United Nations, UNHCR, Plan International, Action Against Hunter, Care, SPDA, Conservation International, Cafe Compadre, Little Inca, among others.