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It's written design
it's pronounced passion

WELCOME - WELKOM - BIENVENIDOS -

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Hello!

I’m Luz, a Peruvian graphic designer and illustrator based in the Netherlands. With 10 years of experience specializing in branding and illustration, I bring ideas to life through visual storytelling, using a mix of magic powders, lots of coffee, and the latest creative trends.

My Portfolio

Each project I take on is an opportunity to blend creativity and strategy. Here, you'll find a selection of my work. These projects reflect my passion for design and my commitment to bringing unique concepts to life. Take a look and get inspired!

Mariana Zavi

[Visual Identity]

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Mariana Zavi is a personal brand that embodies vibrant colors, organic movement, and impact. 

American Express

[Illustration]

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Winner of the Artist Series Peru 2024 by American Express for illustration.

Adobe

[Illustration]

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Official illustration for the Adobe Creative Cloud logo.

Little Inca

[Web Design]

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Redesigned Little Inca's UK-based baby food website, enhancing responsiveness and user experience.

Compadre Cafe

[Packaging]

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Designed packaging with illustrations showcasing its connection to nature and playful spirit.

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Trusted by

Adobe, American Express, D'onofrio, Nestlé, Canbo, Interbank, Belcorp, Intercorp, Wix Studio, Logitech, Coderhouse, Government of Peru, Pacasmayo, United Nations, UNHCR, Plan International, Action Against Hunter, Care, SPDA, Conservation International, Cafe Compadre, Little Inca, among others.

+10

years experience

+100

brands created

+50

key clients

What my clients are saying

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Sebastian Diaz - Wix Studio

I have worked with Luz to publish over 14 pieces of content for her TikTok and Instagram promoting Wix Studio, and I am very happy with her work! Luz is not only punctual with her deliveries but also brings an outstanding level of quality and creativity to everything she does. If you have the opportunity to collaborate with Luz, you will be in excellent hands!

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Fabi Mendoza - Quilling Artist

I redesigned my brand with Luz because seeing her previous work gave me confidence, along with her commitment and patience in capturing the essence of my brand. I always felt a positive attitude from her, as well as her willingness to listen and consider my ideas. I was very happy with her work!

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Jose Uechi - Café Compadre

I believe Luz is very talented at what she does and excels in storytelling because she gets involved, allows herself to be amazed, and fully commits to the values of the brands she works with.

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Mariana Zavi - Content Creator

Working with Luz was one of the best decisions for my personal brand. She captured its essence in such a deep and authentic way that, even as I have continued to evolve, her design remains relevant and aligned with my message. She not only created a beautiful visual identity but also truly managed to reflect the heart of my business. Her passion, dedication, and attention to every detail made the entire process a pleasure and incredibly smooth. Since the launch, I have received countless compliments on her work and have not stopped recommending her. If you are looking for someone who understands your vision and takes it to the next level, Luz is the perfect choice.

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Fernanda Mora - Marketing Specialist

I worked with Luz tu create the brand of my own business. I like the experience to share all my ideas, she not only help me with the visual identity, also gave me tips and new solutions.

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Alejandra Cappelletti - Learning With You

Luz helped me give my business an identity, capturing the essence and purpose behind my work, which was very important to me. She not only guided me through this process but also provided valuable advice, tips, and insights related to what I was looking for. Throughout the entire experience, she was patient, attentive, and fully committed. I definitely recommend her and would work with her again on future projects.

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